“My mission at HALEO is to ensure that we meet the needs of our partners and their employees as well as our therapists. It's by offering them the best possible service that we can help them to the fullest of our abilities as well as make them feel confident with the services we offer.”
Prior to joining HALEO, Melissa Fernandes developed a deep understanding of customer service, operations, team leadership and sales working in the medical and service industries for over 15 years. She therefore brings a unique combination of skills that allow her to balance operational efficiency with a customer-focused approach, while leveraging sales tactics. Her previous roles in sales and management have shaped her ability to lead teams effectively and drive meaningful results, giving her all the skills required as a director of operations.
At HALEO, she embraced the challenge of working with a start-up, helping to develop and implement new programs that support the company’s growth. Her innovative mindset is always geared toward finding better ways to serve clients while streamlining internal processes. Melissa is constantly looking for fresh approaches that align HALEO’s operations with the evolving needs of its clients.
Melissa's desire to see HALEO reach ever-higher heights means she holds herself and her team to high standards. She believes that quality service comes from attention to detail and consistent effort. By fostering a culture of collaboration and professionalism, she ensures that her team is always equipped to provide top-tier service. Whether in sales or operations, Melissa is focused on creating processes that deliver reliable results without compromising on quality.
Her desire to see HALEO grow also stems from her desire to help as many clients as possible. Indeed, she understands the profound impact sleep health has on people’s lives and is motivated by the desire to make a difference. Such disorders are often relegated to the background, even though they have serious consequences for well-being and health in general. Her leadership at HALEO reflects her belief that a company’s success is measured by the positive outcomes it creates for its clients. Whether guiding her team or shaping operational strategies, her focus is always on delivering meaningful, client-centered care.